Winery, beer and beverage market has a lot of conservative producers who follow traditional methods of production and packing. However, as younger generation succeeds father’s business, rapid adoption of digitalization is occurring now.
Also specialized division of manufacturing and packaging processes accelerates this digital conversion. Pressure-sensitive labels continue to capture market share from traditional glue-applied labels, with over 60% of total usage now. Sleeve labels will increase their current small share from 4% of current market share.
Winery and beer market requires durable label which should be attached without damage of printed contents in iced water. Recycling of bottles is another important issue, so easy removal of labels with special glue is also important. Traditionally used special effects like embossing and metal stamping on labels are also expected to be digitalized.