Unlike the pressure sensitive label industry, the tag market is not growing in leaps in bounds. The high expense of this labor intensive market which requires the use of numerous wiring and stringing machines, in addition to the printing equipment, is another deterrent for converters.
According to converters, a traditional tag is a paper product with a punctured hole, a reinforced patch, and is usually clipped at the corners.
Today, this market has expanded into a computerized age with variable information printing technology and the development of advanced synthetic substrates. Some industry professionals say this new era in tagging will help push this stagnant market, with possible additional digital spot varnishing or metallic color printing.
From the traditional retail, industrial, agricultural, marine, automotive and airline markets, to the niche security, game piece, and promotional segments, the need for a tag will always exist. Higher added values can be found in RFID embedded tickets and tags in the future.