- Case description : Busan printing company has been offset-printing for global magazine company ‘P’. In struggling from the decreasing publication volume of the magazine, this company found a new opportunity to provide digitally printed labels to ‘P’.
- Main product : offset printing (album, magazine), product label for cosmetic products, beauty products, massage goods and etc.
- label production : 1,500 kinds of label a month (200~300 labels for each kind)
The company’s customer, ‘P’ company had difficulties in ordering small
amount of labels for too many kinds of products. The company needs to find
a way to help its customer and it should be profitable too.
However, HP Indigo was too expensive without guarantee to meet break-even
point of the business by enough volume. The choice for this company was
ANY001 and ANYCUT. Differently from his early worries about profitability
on small volume production, the company produces about 100 kinds of labels
in amount of 50~100 pcs for each a day. He proved small volume production
makes money and the company’s annual revenue is increased by 50%.