- Case description : “H” printing company was producing 1~3 color labels in analog method so far. More customers have asked full color labels but too expensive cost of 4 color rotary offset machine did not look efficient for the expected amount of order. - Main product : mono color, 2 color and 3 color labels - label production : 300,000~500,000 labels a month (10,000~50,000 labels per order) The ‘H’ company adopted ANY001 at cost of monthly US$ 500 only by using
5 year financial program. They could not run ANY001 well in first 6 months but after that more and more customers ordered many kinds of full color labels in small volume. Now satisfied customers are bringing bigger volume orders and the company is developing different services in using variable data printing like variable barcodes, QR codes, images and texts. Now he is considering more ANY002 presses which is 2.5 times cheaper, to increase the profitability over monthly financial cost. He proved ANY001 and ANY002 are the right choice for small volume digital label production with minimum risk of investment.
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October 2014
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