Flexible packaging uses thin, unsupported film media that is often problematic for digital presses, and there is the need to reverse print or surface print depending on the product.
Additionally, since most of these packages are used for food products, there are toxicity concerns and FDA regulations that have to be met. However, regardless of these concerns, brands are still seeking the short runs that digital printing enables for flexible package printing.
The flexible packaging industry is huge, profitable, and growing, representing over $50 billion in revenue internationally. Use of flexible package is increasing in non-food applications like beverages, personal and home care because it uses 91% less material, 2.8 times more units fit on a standard pallet, 96% space can be saved when empty. Shrink labels and sleeves are also important part of flexible package, which can digitally produced.